Fire & Fig

GRILL

Brand Identity Guidelines

Welcome to the Fire & Fig Grill brand identity presentation. We've developed two distinctive brand options, each capturing the essence of Persian cuisine with its own unique approach to typography, design, and visual storytelling.

Both options maintain our core color palette and brand values while offering different stylistic directions. Please review each option carefully to determine which best represents the Fire & Fig vision.

What's included: Complete brand guidelines including logo variations, color palette, typography, usage examples, brand story, and our brand video showcasing the Fire & Fig experience.

GRILL

Option 1 — Classic Elegance

A refined approach featuring Playfair Display, emphasizing traditional elegance and sophistication.

  • Playfair Display typography
  • Classic serif aesthetics
  • Larger grill icon (100px)
  • Traditional & sophisticated feel
VIEW OPTION 1
GRILL

Option 2 — Refined Distinction

A distinguished approach with Calisto MT, offering timeless elegance with refined proportions.

  • Calisto MT custom font
  • Refined, balanced design
  • Proportioned grill icon (60px)
  • Modern classic approach
VIEW OPTION 2