Fire & Fig Grill — Brand Identity

Brand Story The essence of Fire & Fig

Where Flame Meets Tradition

Fire & Fig Grill brings the ancient art of Persian grilling to life. The name evokes the primal elements of our cuisine: the transformative power of open flame and the sweet, earthy notes of the fig — a fruit sacred to Persian culture for millennia.

Our visual identity captures this duality: warm, inviting flames in our signature orange, grounded by the sophisticated darkness of charcoal — much like the contrast between sizzling kebabs and the cool shade of a Persian garden.

Authenticity

Recipes passed down through generations, prepared with unwavering respect for tradition.

Craftsmanship

The art of grilling perfected over open flame, each dish a testament to patience and skill.

Warmth

Persian hospitality at its finest — every guest treated as family, every meal a celebration.

Brand Video Experience the essence of Fire & Fig

Primary Logo Full lockup with icon

Fire & Fig

GRILL

PERSIAN CUISINE
RESTAURANT

Fire & Fig

GRILL

Light Background

Fire & Fig

GRILL

Dark Background — Primary

Fire & Fig

GRILL

Brand Color Background

Fire & Fig

GRILL

Accent Version

Brand Icon The grill mark

App Icon

Social

Light Mode

Monochrome

Color Palette Fire meets earth

Flame Orange

HEX: #E85A30

RGB: 232, 90, 48

CMYK: 0, 75, 85, 5

Deep Ember

HEX: #D14424

RGB: 209, 68, 36

CMYK: 0, 80, 90, 10

Charcoal

HEX: #2A2724

RGB: 42, 39, 36

CMYK: 70, 65, 60, 75

Warm Cream

HEX: #F5F0E8

RGB: 245, 240, 232

CMYK: 3, 4, 8, 0

Saffron Gold

HEX: #C9A962

RGB: 201, 169, 98

CMYK: 20, 25, 65, 5

Pure White

HEX: #FFFFFF

RGB: 255, 255, 255

CMYK: 0, 0, 0, 0

Typography Elegant serif pairing

Primary — Calisto MT (Logo)

Fire & Fig Grill

Secondary — Cormorant Garamond (Body & Taglines)

PERSIAN CUISINE RESTAURANT

Headlines — Calisto MT

Taste the Flames of Persia

Body Copy — Cormorant Garamond Regular

Experience the rich heritage of Persian cuisine, where every dish tells a story of ancient traditions and the mastery of fire. Our kebabs are prepared using time-honored techniques passed down through generations.

Clear Space Minimum breathing room

Fire & Fig

Maintain clear space equal to the height of the ampersand (&) on all sides.
This ensures the logo commands attention and remains visually balanced.

Minimum Size For legibility

Fire & Fig

Large — Print

Fire & Fig

Medium — Web

Fire & Fig

Small — Mobile

Fire & Fig

Minimum (16px)

Usage Examples

Fire & Fig

GRILL

Menu Cover

Fire & Fig

Website Header

Social Media Profile

Fire & Fig

GRILL

1100 N Atherton St, State College, PA

Business Card

Do's and Don'ts

✓ Do

Fire & Fig

✗ Don't

FIRE & FIG

✓ Do

Fire & Fig

✗ Don't

Fire & Fig

✓ Do

Fire & Fig

✗ Don't

Fire & Fig

✓ Do

Fire & Fig

✗ Don't

Fire & Fig

Pattern Element For backgrounds and textures